By: Rachel Sircy
My last post was on the dangers of eating out at restaurants that serve gluten free food, but don’t have gluten free kitchens. I thought I would follow up on that by offering my opinion about certain gluten free products that are sort of in the same boat.
Anytime a person with an allergy or food intolerance purchases a product made by a company that makes a wide variety of products, or that attempts to appeal to a broad base of customers, the person with the allergy is taking a risk. Unfortunately for those of us with issues, there are more people out there who aren’t allergic to peanuts or who aren’t lactose intolerant or who don’t have celiac disease. These healthier customers are usually going to win out with most big companies because they are going to be making up a larger part of that company’s revenue than sickies like us.
Now, that being said, many large food corporations are realizing that the number of people with food intolerances and allergies is on the rise and that it is in their best interest to start making a niche for us or they’re going to lose a large portion of paying customers. BUT, people with serious conditions should not feel indebted to these companies for noticing us. It’s not personal, it’s business.
One thing that I’ve had to learn over the years is that as ecstatic as I am whenever I see a food product that I used to love that has suddenly “gone gluten free,” I shouldn’t feel as if the big-name company that produces that product was really interested in my well-being when they made it. I’ll admit, it does give me the warm fuzzies when I see my childhood favorite cereals like Lucky Charms and Cheerios are now gluten free. I sometimes catch myself thinking: “Wow, General Mills really cares that I’m happy. They’re giving me back a piece of my childhood.” And, of course, they are giving me back a piece of my childhood, for a price. So, write letters to the company if something makes you sick or if you are not satisfied with the way that the company is handling safety issues.
And of course, you have pay attention and learn whether a company’s safety policies are up to your standards, so read, read, read. Be picky, be demanding and don’t feel bad about it. Allergen free products are just a matter of money to most large corporations. The stakes are a bit higher for those of us with dietary issues. For us, allergen free food is about our quality of life. Don’t forget, the hardest punch you can throw is with your dollar.
I don’t mean to sound too cynical, but when you have a real issue with your health, you cannot afford to let excitement or nostalgia cloud your judgement. What I’m trying to get across here is that it is expensive – sometimes it’s really, REALLY expensive – for these companies to accommodate those of us with special dietary needs and since the regular customer base (I mean those with no dietary restrictions) don’t want the cost of the products that they’re used to buying to go up, it only makes sense that some companies might cut corners in order to still make a profit. That means that they might not test these products for allergens as rigorously as they should, or it might mean that they are producing these products in the same facilities as the gluten, dairy or nuts that you may have a problem with. Cross-contamination can happen at any stage of the process and it will still make you sick. (By the way, this includes your own home, so watch out!) I’m not saying that any of these companies definitely do cut corners, only that they might. We can’t be 100% sure. It’s always a little bit safer to go with a product that has a written guarantee on the side like this:
Labels like those generally come on specialty products that are a bit more expensive than the products that are more widely available and are marketed to a broader customer base. But, in the end, I’ve found that I’m willing to pay a bit more for certain products just to have that peace of mind about my health. Plus, I’m happy to help support smaller companies that have made efforts from the beginning to create food that is safe and healthy for all of us.
Let me finish by saying that I, too, purchase gluten free products from famous brand companies, sometimes. But, when I do, I try to make sure that I am keeping track of how I feel after I eat them. Keeping a food journal is a really good idea, especially if you have a food intolerance instead of an allergy. Food intolerances are much slower to affect the body. Sometimes you won’t feel bad until 2 or 3 days after eating something contaminated, so it’s best if you have a written record that you can look at. Record both what you ate and your symptoms even if your symptoms don’t seem related to anything you ate. Eventually you will start to see patterns in your diet and your overall health.
Hopefully this was helpful and gave you something to chew on for a while!