GWEN RAWLS Italian Shoe Boutique Grand Opening Festivities

By: Staci Rutherford

I first featured GWEN RAWLS Italian Shoe Boutique after attending the soft launch in late August.  If you have not had a chance to visit yet, you’re in luck.  GWEN RAWLS Italian Shoe Boutique will celebrate its grand opening festivities on Friday, November 9 and Saturday, November 10 at Trenholm Plaza, 4840 Forest Drive, Suite 17.  Each day from 10 am to 6 pm, boutique owner Gwen Rawls will welcome guests to view her latest collection of Italian shoes and handbags—couture originals direct from Milan—along with the chance to sample delicious Italian hors d’oeuvres and refreshments, and the chance to win several boutique gift certificates and coastal travel packages.

“I am thrilled with the gracious reception and enormous support we have received in the last two months,” said Rawls.  “Clearly, there was a demand for an upscale boutique in this market and I am so happy to give back to my growing customer base with our exciting Grand Opening celebration.”

After a September trip to Milan to complete her winter product line of fine Italian leather shoes, boots and handbags, the GWEN RAWLS collection now features more than ten designers including Roberto Cavalli, Baldan, Luciano Padoran, Luis Onofre, Gianna Meliani and Mario Zamagna.  “It’s been so much fun introducing Columbia shoppers to the Italian designers I’ve discovered,” said Rawls.  “They are already famous on the runways of Milan and in the pages of fashion magazines like Italian Vogue, but now they are gaining notoriety right here in Columbia.”  Rawls emphasizes that many of the shoes in her collection are made exclusively for the GWEN RAWLS label while others are only sold in Europe—meaning Columbia is the only place in the U.S. to offer many of her styles.

Gwen Rawls invites the women of the Midlands to her boutique to learn about the designers in her collection and to fully understand the old world craftsmanship found in her shoes.  “When you purchase a GWEN RAWLS shoe, you are making a long-term investment in a high-quality, stylish product that will stand the test of time,” said Rawls. “I am honored to bring these styles to the States and to add to the exciting retail metamorphosis that is taking place in our capital city.”

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